Coach (Tapestry)
BASIC/DEPT®
Senior Designer
An effort to reimagine key product pages for Tapestry’s key brands (Coach, Kate Spade, & Stewart Weitzman). The goal was to create a global PLP and PDP strategy that would not only bring consistency across all three brands, but allow users to more easily discover the products that are right for them.
The Ask
Evolve the 3 Tapestry brands Product Landing Page (PLP) & Product Detail Page (PDP) experiences through the lens of Coach. Dallas was primarily in charge of the PLP system so the following explorations will be focused primarily on PLP.
Old Coach PLP
PLP System
A stronger PLP+ system to promote and merchandise collections, drops, bag families, ext. Product discovery is scroll based.
Collections/Families
Shop by Color
An experience that gives users a way to quickly navigate and discover products based on color interest.
Allows users to customize their PLP search by number of items in view to ensure a more relevant display for users browsing needs. (Mobile users could pinch and zoom).
Adjustable Grid Density
Dense Grid Interactions
An experience that allows users a way to see more products at once while still giving them the ability to focus on one product at a time with a quick shop drawer.
Creating the opportunity for users to easily switch between different shopping experiences or “modes” of viewing the PLP dependent on their specific shopping needs and interests.
Experience Views Bar
Shoppable Image Enhancements
Exploring how campaign, lifestyle, and UGC can work harder and be more adaptable – and ways to integrate within the PLP grid. Shoppable lifestyle interstitial moments and corresponding product previews or ‘bugs’ that allow users to quick shop and add to cart or drive to PDP.
Based on user’s past behavior, showcase and promote real-time, dynamically curated product buckets to tailor the experience. These buckets or tags could direct users to curated PLPs related to the tagged topics, promoting user discovery.
Dynamic Product Curation
PLP Interstitials
Immerse and educate the user by providing relevant and curated filter options like heel height, size, material, length, pattern, strap length, ext.
Visual Filtering & Subcat Routing
Topic-Based Landing Pages
Personalized PLP
Modular Interstitials
A flexible system to house an indefinite amount of curated buckets, education, filters, ext.
Header
Trending Styles
Materials & Color Routing
Sizing Education & Filtering
Shop by Fit
Outcome
The delivery for this project was broad yet flexible PDP system consisting of all of the many different PLP experiences and modules that were explored.
