Dallas Dyson 👩🏻‍💻 is a multidisciplinary designer specializing in crafting visual design systems & experiences with elegance and simplicity. With 7+ years of experience, she is currently creating with Huge. Previously at Airbnb & BASIC/DEPT®.

Status

👋 Open to work

San Diego, CA

Location

Say hello

©2025

Work

  • Airbnb

    Airbnb ‧ Marketing ‧ Senior Production Designer

    Working as part of Airbnb’s global marketing team, Dallas was a part of designing assets for the App Store, Press, and Airbnb Resource Center that showcased the all-new Airbnb app. These assets were key to communicating the product’s features and ease of use, as well as upholding Airbnb’s brand recognition for their 2025 Summer launch.

    Case Study

  • Coach (Tapestry)

    BASIC/DEPT® ‧ Ecommerce ‧ Senior Designer

    An effort to reimagine key product pages for Tapestry’s key brands (Coach, Kate Spade, & Stewart Weitzman). The goal was to create a global PLP and PDP strategy that would not only bring consistency across all three brands, but allow users to more easily discover the products that are right for them.

    Case Study

  • Google Store

    BASIC/DEPT® ‧ UX ‧ Senior Designer

    As part of an embedded UX team within Google Store, Dallas contributed to rethinking the end-to-end purchase experience for Google hardware. Her key focus was the product configuration experience for Pixel devices, as well as solely leading and designing the AT&T wireless activation experience for Pixel.

    Case Study

  • Hyperice

    BASIC/DEPT® ‧ Ecommerce ‧ Designer

    A complete redesign of Hyperice’s existing e-commerce platform. The goal was to create an elevated digital experience that offers a deeper education and product discovery, while inspiring customers by bringing to life the brand story and promise: to move better for longer.

    Case Study

  • Wisdom Properties

    Wisdom Properties ‧ Branding ‧ Lead Designer

    As Wisdom Properties lead designer, Dallas directed a top-to-bottom rebrand for the company in 2024. Dallas worked closely with Wisdom’s company owner to bring to life an ownable and elevated brand identity for this luxury boutique real estate brokerage.

    Case Study Coming Soon

  • Wilson Sporting Goods

    BASIC/DEPT® ‧ Branding ‧ Designer

    For Wilson Sporting Goods, Dallas was tasked with solely redesigning all garment tags, garment bags, and hangtags for their global relaunch of their clothing offerings. This relaunch focused on reframing Wilson clothing to be competitive within the space of other sportswear brands – merging sports function with streetwear.

    Case Study

Docusign

BASIC/DEPT® ‧ Production Design ‧ Senior Designer

After Docusign internally drove their own brand redesign, the task was to apply their new brand expression across their website and beyond. From their front page to internal documents, Dallas meticulously ensured the quality and consistency of Docusign’s new brand down to the pixel.

Alaska Airlines

Hornall Anderson ‧ Branding ‧ Design Intern

After Alaska Airlines acquired Virgin America, the aim of the rebrand was to take on aspects of Virgin’s brand expression and appeal to younger audiences without alienating their existing customer base. Dallas was a part of this process of shaping how Alaska’s new brand shows up across digital, brand, print, and physical space.

About

Dallas (she/her) is a designer with a deep curiosity about human nature and an innate desire merge function with elegance. Her approach merges her background in UX with her eye for visual brand systems to create digital brand experiences that are both easily digestible and memorable.

Her early background of designing posters for friend’s punk gigs has informed her core principles as a designer today – the importance of a human touch in the digital age, being inspired by the process, guiding with intuition, and always thinking beyond the conventional.

Bio

Skills

UX Design
UI Design
Product Design
Production Design
Systems Design
Branding
Typography
Interaction Design
Experience Strategy
Content Strategy
Information Architecture
Prototyping
Packaging

Clients

Airbnb
Google Store
Google Fiber
Coach

Patagonia
Docusign
AT&T
Union Bank

KFC
Alaska Airlines
Wilson
GT’s Living Foods

2023 Agency of the Year ––BASIC/DEPT®

Webbys

Best User Experience
(Websites and Mobile Sites) ––Google Store

General Apps: Food & Drink Winner ––
KFC App